The following is a collection of artifacts from my time working at Jakt, a product design studio specializing in branding, design, development, and studio marketing.
Bikelane Solutions is an insurance provider targeting small restaurants and retail stores. We partnered with the Bikelane team to develop a responsive web app for the manager engagement. The platform also remedies the friction in the hiring process by providing a hiring tool, aimed to empower the employer in their hiring decision with key applicant identifiers and match algorithm. This dashboard also includes targeted features like the ability to view applicant videos and confirm the interest of those applicants.
Jakt Sales - Service Blueprint
In Q4, we made an operational decision to have design involvement early in the sales process. Taking on this role, I would be responsible for intake and discovery calls to begin gauging project scope and partner compatibility. In order for me to understand my role, I worked with the sales team to develop a blueprint of our sales process. It breaks down all the touchpoints and backstage actions between internal operations and sales leads.
NYC Ferry - Proposal
In developing a proposal for the NYC Ferry mobile app, we needed to understand the end-to-end experience beyond the screen. We mapped the critical path, identifying the high-level engagements with the ferry. Following a series of contextual inquiries, we were then able to develop a journey of the ferry-rider experience, identifying the existing painpoints and areas of opportunities. These were the two layers that then allowed us to propose a streamlined UI and architecture.
Lash Lounge - Proposal
We developed a proposal for a tablet application that would assist in the natural workflow of stylists. In order to understand the lash application experience, we mapped the critical path and added illustrations to important steps. From this grounding, we collaborated internally to propose an app that provided a real-time visualization of the lash lounge application, both aiding the stylist and enabling the customers to make an informed decision.
We partnered with a local startup to revamp their existing iOS app. The app is an e-reader/audio book that releases episodes of a serial each week. The revamp involved a discovery of new design patterns and the introduction of new features. One of these features was the ability to refer a friend, a feature valuable to the acquisition of new users.