The following is a collection of artifacts from my time working on the omnichannel strategy team at The Bloc, a creative healthcare agency based in NYC.
Hemlibra - Patient and Healthcare Professionals
Hemlibra was a phased product launch that involved branding, website marketing, and email marketing. Assets were created to communicate digital strategy and overall user experience. The following assets include onboarding flows and wires, sitemap, and CRM cadence map.
Vascepa - Healthcare Professionals
Vascepa required a website redesign of the HCP experience. It involved a cross-pollination of new clinical data into the existing site content while maintaining ISI fair balance regulations. The signup flow was reconfigured to address the numerous conversion targets.
The omnichannel strategy team was often responsible for advocating digital best practices to creative and account departments. Decks were created and presented company-wide. In collaboration with our content strategist, I developed email wireframes that could be leveraged across multiple brands. These email templates emphasized CTA hierarchy and content flow.