I believe the UX process is a dynamic practice, it is constantly evolving and bending to each problem and design task. However, I do like to work within a framework. This is how I begin.
Throughout my career, I have come to adapt a lean UX design process that emphasizes multi-disciplinary collaboration with quick iterations that respond to user testing and research. It is a revolving cycle of collective ideation, building, and testing. The cycle begins at brand discovery, and continues along the brand spectrum through experimentation and implementation, with each benchmark experiencing its own respective cycle.